Rayo was born from Latin roots and lives in the moments that make movement unforgettable. Before the grind and the miles, there was always a reason to start — a shared run, a ride with friends, or a moment that made you feel free and fully alive.

As Mexican-American brothers and former collegiate soccer players, sport shaped who we are. When our playing careers ended, we found that same identity again through running, cycling, lifting, and new challenges that push both body and mind.

That journey revealed a gap in endurance nutrition: fuel that reflects culture, celebrates flavor, and actually enhances the experience. So we re-imagined endurance fuel with bold Latin-inspired flavors, clean ingredients, and a gel that performs as good as it tastes.

Rayo is made for athletes who keep showing up no matter the pace, the sport, or the goal. From marathon training to long rides, we’re here to support every pursuit. Built to honor our Mexican heritage and the community that inspires us, Rayo is for anyone who sees sport not just as performance, but as identity, culture, and joy in motion.

Fuel the Joy!

Eric + Kevin
Co-founders